The types of personal information we process
Personal data is any data that can be directly or indirectly related to you. We may collect and process the following categories of personal information:
Name and other identifiable information
For example, we may record your name, title, gender, date of birth.
Your contact details and details of your personal account or registration
Your contact details may include your address, place of business, telephone number and email address. When registering for certain services or creating a personal account, we may record your login details and other information you provide on the account or registration form.
Our communication with you
When you send us an email or chat online via social media, we record your communication with us. When you call us, we record your questions or complaints in our database.
Information we collect when you use our website
When you visit our website, we may record your IP address, browser type, operating system, referring website, browsing behaviour and clickstream. With your consent, we may also receive your location data. In addition, we may receive an automatic notification when you open a newsletter or click on a link in a newsletter.
Information regarding social media
Information that you share with us
You may choose to share information with us, for example if you respond to us on social media or complete a customer survey.
Cookies and similar technologies
How we collect your data
EasyStands may obtain your personal information in several ways, such as when you fill out a form, interact with us via social media or subscribe to our newsletter. Depending on your social network settings, we may also receive information from your social network provider.
The purposes for which we use your data
The main purposes for which we use your personal information are:
To provide services to you
To make it easier for you to use our online services, we may analyse the data we collect from your use of our digital media and combine it with information collected through cookies and similar technologies. For example, to know which digital channel (email, social media) or device (desktop, tablet or mobile) you prefer, so we can tailor our communications to that channel or device.
EasyStands uses the software of onlinesuccess.nl to offer you a better and personalised experience on the website. A profile is created by the Online Success software when an interaction with our website takes place. This happens for example when you download a white paper. Your Online Success profile is unique to EasyStands. To ensure your privacy, this data is only available to you and EasyStands, and is never shared with third parties. You can, at any time view, modify and/or delete your profile via this link.
To communicate with you
We use your contact information to communicate with you, answer your questions or handle your complaints.
For statistical research
We use automated tools to perform statistical research on general trends in the use of our services, website, and social media, and on the behaviour of the preferences of our customers and users. Statistical research helps us develop better services. In addition, we can improve the design and content of our website.
In order to carry out our research, we may aggregate and analyse different types of data. We only use aggregated data and do not use names, e-mail addresses or other directly identifiable information. We may also combine such aggregate data with information from public sources (such as the ICO). We will not use sensitive data for this statistical research without your consent.
For direct marketing purposes
We may use your personal information to send you newsletters or other marketing communications. In order to know what is relevant to you, we may use automated tools to analyse your personal information. For this purpose, we may use and aggregate the information described above. We may also combine such aggregate information with information we receive from public sources (such as Office for National Statistics). We will not use sensitive data for this statistical research without your consent.
We use the results of our analysis to tailor our marketing messages to your specific interests and preferences. For example, if our analysis shows that you may be interested in certain types of services, we may customise our newsletter and website with content that we think is relevant to you.
We may use different channels for our marketing communications, such as email and social media. You can withdraw or object to your consent to marketing communications at any time. Please follow the instructions in the relevant marketing message or contact us at firstname.lastname@example.org.
Disclosure and sharing of data with third parties
We may disclose or share your personal data with third parties for the following purposes:
For the support services we provide
In order to provide our services, we work with third parties such as social network providers and marketing agencies. All these third parties are obliged to protect your personal data and process it only in accordance with our instructions.
For statistical research and direct marketing
Your personal information may be used for the purposes of statistical research and direct marketing (see above).
Third party websites
Your data may be shared with other colleagues within EasyStands, in order to provide you with the best possible service.
Security and safekeeping
EasyStands will take the necessary technical and organisational measures to protect your personal data against loss or illegal use.
EasyStands is committed to not collecting information about children 16 years of age or younger or creating interest segments specifically designed to target children. If you are concerned about your child's privacy in connection with our services, or if you believe that your child has entered personally identifiable information on our website, please contact us at email@example.com.
You have a number of rights when we collect personal data from you. These rights are set out in the UK General Data Protection Regulation (UK GDPR). You can at any time access, correct, block or delete your personal data.
To exercise your rights, please submit a written request. EasyStands has four weeks from receipt of the request to assess whether the request is justified. Within four weeks, EasyStands will let you know what will happen with the request. If the request is not acted upon, you have the option to object to EasyStands, or file a complaint with the Information Commissioner's Office (ICO). EasyStands may request additional information to be sure of the identity of the person involved.
P and O Buildings, Griffin Industrial Estate
Brunel Road, Totton, Southampton SO40 3SH